Allbirds : Meet Your Shoes

The comprehensive "Meet Your Shoes" campaign featured ads for both shoe styles, spanning digital video, cinema, streaming audio, social media, and out-of-home channels. Engaging 30 and 60-second spots highlighted the unique, natural materials used in crafting the shoes through subtle, surreal storytelling.In the "Tree Meeting" ad, a woman embarks on an unexpected journey, ultimately arriving at a eucalyptus tree—the origin of her Allbirds shoes. We complemented these ads with an interactive experience at MeetYourShoes.net, inviting users to virtually "meet" their shoes without the travel costs.This innovative campaign invites consumers to appreciate the sustainable and surprising qualities of Allbirds footwear, setting a new standard in the industry.