Call of Duty Ghosts

To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty.

In all, approximately 180 mechanicals were built to complete this project. We started with 8 client supplied images which we color balanced and retouched for consistency. The backgrounds were built per execution and the Print Studio did a type exploration to create a distressed look that could be applied to any and all sizes.

FILM:
:90 Masks (Created by 72andSunny)