LA Original: Official Symbol of LA Creativity

Agency: 72andSunny
Advertiser: LA Original
Media: 60s spot, print, ooh
Role: graphic design, production design

LA is the Creative Capital of the World
We collaborated with Mayor Garcetti and The Mayor's Fund for Los Angeles to stake LA’s claim as the world’s creative capital. Together we designed a logo and program that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.

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FILM:
LA Original — Space To Create

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The Creative:
LA Original — Animated

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Space To Create
LA never had an official symbol to reflects its modern identity. Our design is a canvas for creativity and an invitation for collaboration — it comes to life when filled with the people, places, and things that define LA today.

The Platform
The LA Original program is dedicated to helping support creative entrepreneur programs across Los Angeles.

All proceeds from the LA Original program received by the Mayor's Fund for Los Angeles will go to supporting the Downtown Women’s Center’s “Made by DWC” program that teaches job training and maker skills to women transitioning out of homelessness.

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